The Philip Morris tobacco company is demanding 25 million dollars in compensation from Uruguay. According to the company, due to its strict anti-smoking policies, Uruguay has infringed on an investment protection agreement. The anti-smoking laws in Uruguay require that photographs to discourage smoking take up 4/5 of a cigarette package. At the same time, brand advertising is only allowed on a small strip of the package. Terms supposedly aimed at promoting sales, such as “Light”, “Filter” or “Gold”, are prohibited. For Philip Morris, these regulations imply a threat to the value of its investments in Uruguay and violate copyright.